Marketing

Posted 20 Apr 2020, Editor's Desk

8 Ways CRM For Small Business Can Help Reduce Costs


CRM: An Essential Tool to Reduce Costs


  • What do businesses want today?
  • Increased Efficiency
  • Seamless management
  • Growth & Profitability


This is where CRM for business software comes in


The CRM system can help you build an organisation that can focus on increasing sales, improving employee productivity and making your long-term customers more loyal to you. Here are 8 ways that can help you reduce costs for your business



1. Cost Reduction 


Very often, CRM systems are customized solutions created based on the specific requirements of a particular business. But there are also ready-made CRM for business software in the market that contain built-in features that are also beneficial for a business.


  • Creating a customised individual CRM system allows you to work with your personal pain points, thereby reducing those costs which are either not very essential or are present due to inefficiencies in the operations process.
  • For example: Let’s say the load has significantly increased on your customer support staff and they don’t have the bandwidth to manage the influx of new customer queries. In such a case, the implementation of the CRM for business system will help in managing the load and eliminating the need to hire additional staff, thereby reducing the costs.



2. Keeping Production Costs in Control


One of the benefits of CRM system is that it has powerful built-in analytics and accounting tools. These features enable you to manage the goods that are in the manufacturing phase or already in stock.


  • You can take into account each unit of goods with the help of CRM.
  • You can also run an analysis on which goods are sold better than the others.

This allows your business to optimize your production and reinvest the profits to produce those goods that see increased customer demand 



3. Reducing Cost of Customer Acquisition


“Retaining an existing customer is cheaper than attracting a new one”


This is a long-known law of marketing & economics. We know the business needs to grow and one parameter for growth is acquiring new customers & clients.


CRM for business system can indirectly help you generate new leads without digging a huge hole in your pocket.


Recommendations, word of mouth can lead to exponential growth in the business, and a CRM software can help in turning around these referrals into satisfied customer queries. This might lead to a conversion for your business. 



4. Streamlining & Reorganising Sales 


Business is based on long-term relationships with your customers. This means that the sales team that represents your company needs to meet your customer personally from time to time and provide answers to all their queries till the customer is fully satisfied.


With the CRM system:

  • It is possible to plan these meetings with competence and localize these meetings at a minimum distance from each other.
  • For business, this means saving tons of time and lower transportation costs.



5. Reduction in Customer Support Service Maintenance Cost


Generally, a CRM system has a self-service portal for a customer that allows them to resolve their issues on their own, thus, reducing the load of your support desk.


Let’s take an example of the financial industry

  • The client wants to take a small loan from your company. Instead of calling you or visiting your company’s office, he fills out an online application on your site, which is automatically redirected to your CRM system and a specific manager is assigned to this task


Thus, the business immediately gets the opportunity to initiate working with the leads bypassing transit points in-between, like calling the support service.



6. Reduces cost of Mistakes


How many times have you been in a situation where your manager mixed up a customer’s contact details, forgot to call back, mixed up goods in package or simply sent them to the wrong customers?


All these situations affects your brand images and hurts the trust built but the customer  

With a CRM for small business system, the chance of a human error or forgetfulness tends to be zero. 


Every manager remains up-to-date on what he needs to do right now according to the company’s strategy.



7. Improves Tracking Methodology


Tracking & Evaluation can help in a big way to track the growth of your company. With CRM for business, every team can track and make changes in their functions


Sales Team can track the lead conversions, Service team can track customer satisfaction index, and marketing team can track what strategies generated how much business. Hence it gives a clear direction to managers on future steps



8. Reduction in Paper Waste


Businesses should also focus is on being green these days; hence unnecessary usage of paper can be eliminated with the help of CRM since everything is just a click away


CRM for small business software keeps everything – customer’s contact details, sales records & numbers, documents – all in one, easy to access application.



There are many ways in which CRM software can be proven beneficial for your business, but how it can impact the bottom line of your business is one of the most important. 


These 8 ways can help you reduce your costs substantially leading to increased efficiencies, giving a boost to profitability & growth. 


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