Marketing

Posted 18 Sep 2019, Editor's Desk

How to Create a Hook to Attract Customers

Introduction

  • Do you want to increase your sales?
  • Do you know how to create a hook to attract more customers?


As a hook is required to catch a fish, similarly you require a hook in your product to catch the customer’s attention. You require a hook in your advertising brand campaign.


Your customer is busy. If you provide him a complex and long message, he will forget it quickly. You need to grab his attention in the minimum time.


You need to create that attention grabber through which the customer is able to connect with you.


This attention grabber is the hook.


Before you get to know how to create a hook, you must know what it is.




What actually a Hook is?

A hook is any benefit or information about your product that the customer can recall.


It can be a small title or a tagline explaining what you are doing differently in your business.


It also includes a promise or commitment that your customer requires.


Your hook should be surprising, touches the extreme emotions, and exclamatory.


Use a hook in your all the communication material including your website, brochure, business

card, hoarding, lanyard, landing page, social media, email, or your corporate dress.



How to Create a Hook?

You can create a hook through six types of hooks.


Fear of Missing Out (FOMO)

Your customers should have a fear that they can miss out on your product.


Good hook sentence example: 

“Sirf ek tapakti boond, apki kismat badal sakti hai.” The advertisement of m-seal created a hook by using this catchy sentence. 


Customer Convenience or Comfort

You can create a hook that promises customer convenience or comfort.


With given example let’s understand how to create a hook by using the sentences that comfort consumers. 


Good hook sentence example: Surf excel created a hook by saying, “Daag ache hain.”


It promises the mothers that they need not worry about the stains as it can be easily washed with the help of their product.


The feeling of Belongingness and Relation between the Company and Customer

Good hook sentence example:


The tagline of Tata Salt is, “Desh ka namak, Tata namak.”


This creates a feeling in the hearts of the customers that this is our country’s salt.


Help your audience to achieve their goals: Your tagline should be like -you can help the customer in solving their problem or achieving their goals.


Good hook sentence example:


Big Bazar says, “Is se sasta aur accha kahin nahi.”


This is an assurance to customers that we will help you in achieving your goal of purchasing the cheapest and best products.


How to Create a Hook by Power of Thrill and Excitement

Good hook sentence example:


Mountain dew says, “Darr ke aage jeet hai.”


All the advertisements of mountain dew include adventure and thrill like people climbing in the mountains. This gives a feeling of thrill among the customers.


Convert Hurt, Mystery, or Disappointment into Hope


Good hook sentence example:


CP Plus is a CCTV camera brand which became famous from its hook: “Upar wala sab dekh raha hai.”


In the advertisement, someone is stealing something but is being watched by top-fitted CCTV cameras. In the background voice says, “Upar wala sab dekh raha hai” referring to the CCTV cameras.


Essentials for Creating Hook

For creating a hook, you need to be:

  • Creative and think out of the box.
  • Conduct research about your competitors and the taglines they are using to attract customers.
  • Study the buying behavior of your existing customers.


Your hook should be the problem-solving USP of your product. It should be able to take out or touch the hidden emotions of your customers.


So, your hook should be like that it can enable your customers to recall your product immediately. For this, you can use the six types of hooks discussed above. 

Do you have a query..?