Business Case Studies
Posted 18 Jul 2019, Editor's Desk
The idea of starting a food restaurant, definitely, would have crossed your mind once in a lifetime. Isn’t it?
But are you confused,
If you have decided to start QSR, then how to start it and make it successful would be your next objective!
No need to be confused further. Here we will discuss the ways how to start quick service restaurant and make it successful?
How QSR Differs from FSR?
Quick Service Restaurant (QSR) offers fast food at a
reasonable price and minimum time. The concept of QSR is evolving fast because
today, people neither have time nor patience.
In QSR, the fixed menu is prepared in bulk in the semi-cooked form so that whenever the customer requires they can provide the food in minimum time while maintaining its quality.
Full-Service Restaurant (FSR) offers complete cuisine, like Chinese, Thai, Indian, Continental, etc. It is good for fine dining and it is comparatively expensive. Here, people come to spend some time and eat lavish, and so, the ambiance is also designed accordingly.
Full-Service Restaurant usually does not prepare a lot of food in advance because of the variety they offer and hence, it takes time for them to prepare food.
Reasons for the Success of QSR
Starting a Quick Service Restaurant (QSR) has become a norm. Why this is so? Let’s see the reasons for its success of QSR:
Below given are 10 Tips to start a successful Quick Service Restaurant in India:
Tip #1: Innovation in Product and Process
Quick service restaurant industry needs continuous innovation in cooking and process of cooking.
Example: Burger Singh delivers the Burger as other fast food restaurants do but with a different name and taste, viz., Chana Burger, Rajma Burger, Keema Pao, Patiala Shahi, Amritsari, Udta Punjab, etc.
Do not present a food recipe in a simple way;
try to represent them in a different way.
Tip #2: Use of Technology
Today, your business processes should be digitalized to make it successful. In a QSR, use of software and technology helps in - Taking Orders, Billing, Inventory holding, Backend support of Supply Chain Management, and Managing things in a better way.
Standardized operations for Progression
In QSR, you must have-
Tip #4: Quality Control and Continuous Audit
You must have quality control at each and every department of your QSR business whether it is- Cooking, Delivery, Packaging, Services or Billing.
Do a proper audit of every outlet as well as Mother Kitchen.
Also, take care of following things -Hiring, Training, Handling Complaints, Making Reports, Quality Service, Safety, Cleaning, and Maintenance.
Tip #5: Retention of Quality Manpower at Affordable Rates
To be successful in quick service restaurant in India, you should retain quality manpower at affordable rates.
You need not hire an executive-level chef or a celebrity chef because food recipes and ingredients are already fixed. So, try to retain good staff at an affordable cost.
Tip #6: Standardization on Values & Behaviors
In QSR, mindset and behavior of your staff should be very positive and pleasant. Train them to greet and interact with customers in a standardized behavior and culture.
Tip #7: Taste in Food (AHA! Food)
Try to ensure outstanding “Wow feeling” in your food. Your food should give ultimate and unforgettable taste to your customers.
The taste should be such that customer after leaving your restaurant should say, “Yummy, kya khana banaya tha!
Like the products of Amul had a unique taste and they are maintaining this taste from its inception till today.
Tip #8: Unusual Exceptional Speedy Service
Fast food restaurant means “Food must be delivered fast and not slow.”
So, you need to prepare the backend operation processes in advance to deliver the food to customers at a fast pace.
Tip #9: Managing the Cost of QSR
you can control the different types of cost in the following ways in quick service restaurant industry:
Raw materials: Always purchase raw material as per your requirement
High rentals: Do not invest more in a particular place
Labor cost: Always hire staff as per your requirement
Food cost: Try to avoid leakages and wastages from the very start of your business
Tip #10: Maintain your Average Ticket Size (ATS)
In a QSR, try to convert your snacks into a meal. Give your customers a Combo Meal or add a new product line (available products at your outlet), and this will increase your turnover automatically.
These tips will help you start a successful quick service restaurant in India, and take your business to the next level.