Posted 29 May 2020, Editor's Desk
Generating revenues is the main objective of every business. Revenues will come with continuous sales of goods or services. It’s no easy feat to continuously generate great revenues in this competitive business environment. Here marketing and promotion play an important role for a company. An effective marketing strategy can help one achieve a competitive advantage and connect with the consumer.
Here are some of the Best Marketing Strategies which every business should follow, and can be executed with a small team: -
1. Finding the right TG (Target Group)
Every business needs to find the right audience. The effectiveness of marketing strategy can only be analyzed by the processes used to identify the right targeted audience. Target customers could be of a specific demography- age group, particular geography or having particular buying patterns. If one fails to identify the right TG then all these Best Marketing Strategies applied to the wrong target group will be of no use.
After finding the right audience, the next important step is how to fit your product or service within the selected group of people. People should know how the offered product or service is better than the one offered by competitors. This will be done by creating uniqueness in your offering. It could be in the form of a unique design, attractive pricing, freebies, after-sales service, product warranty, etc.
You position your product in a way that it creates a space for itself in the market full of competition.
One of the Most Effective Marketing Strategies is clear communication with the target audience. After you create a differentiation between the product or service offered by you amidst competition, communication of the offering becomes crucial at this stage. All the product USPs and specifics about the offering must be communicated to the target group clearly. No company would be able to penetrate the market without effective communication.
Detailed product specifics, Videos, social media, high-quality content are a few of the major tools of communication.
TV Commercials is the best channel of communication for an Effective Marketing Strategy. Though TV Commercials are one of the expensive options which every business cannot afford to go with. As per the budget, one could opt for a mix of different channels like print media, Radio, Banners, Social media, etc. For a small business owner, social media marketing can prove to be an effective and cost-efficient medium. However if a business wants to advertise on TV, then you can start your plan with Local TV or cable TV advertising and then according to budgets take it National.
Wrong channel selection can seriously damage the Best Marketing Strategy plan.
To check the effectiveness of a marketing strategy, a customer engagement plan must be put in place. This step confirms that all the communication is being received by the target group. One can share email newsletters, discount coupons on subsequent orders, contests on social media or devise customer loyalty programmes. Engagement could be in the form of scratch cards, online quizzes, social media games, etc. Engagement activity is essential for keeping your customers busy and connected with new developments in your brand.
Now, it’s time for a business to evaluate the results of these Best Marketing Strategies with their marketing plan. The objectives of the marketing plan should be clearly discussed before you devise a plan- whether it is attaining reach, awareness, lead generation or direct sales for the company. If there is a major difference in the expectation from the Market Strategy and the results one has achieved, a review of the whole strategy will help in understanding the gaps. Corrective measures can be implemented as per requirement.
An Effective Marketing Strategy is based on 2 simple principles- Objective or the goal and the final outcome. If one is not clear what they want to achieve, even by implementing the Best Marketing Strategy, all activities planned would not yield the desired result.