Posted 25 Apr 2020, Editor's Desk
Your Ultimate Guide to Cold Calling
Is your business heavily dependent on the cold calling strategy? Allowing customers to quickly and easily contact your business through a phone call can help build trust and in turn improve the sales of your business.
Here are 8 ways your small business can get more customer calls:
1. Have web presence
Having a web presence is extremely essential nowadays. If your business is at an initial stage, then ‘Google My Business’ is a great place to get started with if you don’t have your own website yet.
This platform allows small business owners to display their business across all of Google’s products and platforms.
2. Use landing pages with a single call to action
Using one course of action through a promotional page increases the odds of your potential customers taking that particular route.
3. Speak at an event or host an industry gathering
Communities are a great way to capture a large segment of the market, hence if you have plenty of expertise in your field—why not get involved with the community?
By speaking at an event, sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to build your connections and give an impetus to your reputation as a thought leader.
4. Get your business listed in local directories
Marketing through listings in local directories can have a great impact to get more customer calls.
The idea is to make it more convenient for the consumers to find your brand, and one of the most assured and affordable ways to do so is to get your brand listed in local directories.
You never know which medium a potential buyer might choose to find your brand
You might be marketing your products or services through various channels such as outdoor media, catalogs, brochures, social media posts, search ads or any other form of marketing tools. All these marketing materials must include your phone number.
Assign a unique number to each of your marketing channels, as it will help you analyse which channel is driving maximum results. You can then shift the maximum focus there to boost the results further.
6. Paid advertising
We all know about the benefits that paid advertise can bring to the table.
This route is a sure shot way to get that phone ringing and to get more customer calls, if done right.
7. Spend more on click-to-call (CTC) campaigns
Listing your phone number on your website is a great way to encourage people to call you.
You should focus to spend more on click-to-call campaigns.
As the first step, you have to create a profile for your small business on each relevant social media platform.
With the advancement of technology, there are multiple ways through which customers can reach out to businesses, but, there is always a sense of satisfaction for the customer when they speak to an executive in person and this feeling surely can’t be replaced easily.
So for those businesses that depend & focus more on calling as a point of contact, you now have 8 more tools in your arsenal to get more customer calls and begin tangible conversions.