Posted 07 Aug 2019, Editor's Desk
It's easy to make your brand viral by incurring huge expenditure on marketing and advertising. But, how to make your brand viral through 'Organic Branding' and 'Economic Branding'?
In other words, how to make your brand go viral by spending less on marketing and advertising?
In this article 5, important tips are given to make your brand viral by spending less.
Tip #1: Feeling Vs. information
In your ads for branding and promotion, are you only talking about your product or trying to connect with the people's emotions/feelings?
People Are Not Interested in Who You Are,
They Are Interested in How You Make Them Feel.
So, what kind of feeling your brand is able to generate is important for making your brand viral through organic branding.
Remember, all the ads that became viral had a great emotional touch with the audience.
Do you remember the ad of Samsung LED TV Repair?
If you had seen it you certainly would. Because it had a strong emotional touch.
In the ad, a Samsung mechanic drives through the curvy and rugged hilly roads to repair an LED TV in a Blind Student's hostel situated at the hilltop.
On reaching, he finds that all the blind students were waiting for their TV to be repaired so that they can listen to their host elite friend singing in a reality show.
In a Deodorant Ad, a man sprays deodorant on his body and girls get attracted to him from all the directions.
Tip #4: Call for Action with a Jingle
Jingles are the most powerful way to make your brand viral. It catches the attention of the audience. It gets absorbed in the minds of people effortlessly.
This is because the human brain registers the jingles and music easily as compared to other things.
As soon as viewers watch such ads, they start singing or humming the jingles unconsciously.
Jingles have hidden commands for viewers. As they keep humming them, when they go to a shop, they purchase the same product.
The jingles of Uncle Chips, Vicks, Mango-Frooti, Bajaj advertisements are so popular that it has increased the sales of these products drastically.
As a tool of organic branding, over the last few decades, many brands have exaggerated the insecurities and fears in the mind of common people.
They keep on glorifying and amplifying it throughout the ad to convince the viewer that if they won’t take their product or service, they will be at a loss.
They generate a sense of compulsion and a sense of urgency among the audience.
In the ad of hair oil, they show hair fall problem or dandruff issues.
In the ad of LIC policy, they show that an untimely death can happen to anyone and many more things like this.
Even Baba Ramdev, who runs an ad of hair oil where he shows that the other companies are using components that can cause cancer.
Given the 5 steps as above will help you understand how to make your brand go viral without increasing cost on branding and promotion.