Posted 25 Apr 2020, Editor's Desk
Animated Videos: A Game-changing Strategy for Small Businesses
Do you want to establish a powerful connection with your audience?
In today’s market, there is no better way to do it than connecting through animated videos.
Now you might be thinking, that you’re a serious business and there’s no way a cartoon is going to help your brand get audiences– Just think of Red Bull’s TV commercial for a second – It’s all about interesting animated characters spelling out the brand message well. For a vast majority of businesses, creating animated videos is a perfect way to enhance their brand identity.
Here are 5 ways to do that:
1. Powerful Communication Tool:
Animated videos for business utilises the power of storytelling. A brand can close the gap between itself and its audience with a powerful story they can empathise with.
2. Higher Viewership & More Share:
Since there’s a wide variety of content available online & customers are being bombarded with this content, they will definitely want to pick something simple, informative and quick to consume.
When it comes to consuming simple and quick content, watching animated videos is typically more attractive than reading verbose textual messages.
3. Complex Topics can be easily simplified:
Animated videos for business can bring concepts to life in a way that text or even live videos can’t.
Animation based videos are very effective for explaining complex topics in a step-by-step process in a fun and simple way.
A good example of this is the videos put out by Bada Business for their customers. Bada Business (Dr. Vivek Bindra) has over 12 million subscribers on Youtube, making it the World’s No.1 channel for entrepreneurship and business content in Hindi.
Difficult topics are simplified for the entrepreneurs and small businessmen of India, using simple, informative and interesting animations.
4. Animations are Engaging & Easy to Remember:
Animations are engaging and fun and can tap into the emotions of audiences more effectively than any other medium. Just imagine a brand trying to explain its working through an animated video vis-à-vis a brochure. What would be more appealing to the customer? The answer is obviously the video format.
For example TV commercial of Red Bull: Just think how easy it is to recognise a Red Bull ad, by immediately identifying the style and characters.
Using animated videos for business can do the same for your brand.
5. Animations are Cost-Effective:
Animated videos are not just fascinating but also come with a low production budget when compared to other video formats.
When you shoot any other type of video, like a live-action video, there can be an extensive list of associated expenses.
In the case of live videos, one has to stick with decisions made prior to the shoot, and any changes mean additional cost to the business. However, in the case of animated videos, one can change the storyline or characters, without affecting the project or budget of the videos.
Animated videos can be a useful tool for building your business & your brand. Animation based videos are cost-effective and at the same time a powerful communication tool for small businesses.
A well-done animation can help consumers remember your brand and compel them to do repeated business with you.